About Me
I'm a Technical E-Commerce Strategist, Shopify Subject Matter Expert, CSS Specialist & Frontend Developer in Los Angeles, CA. I believe websites can change communities.
As a front-end developer with a background in design, and a deep understanding of user experience, I create user-friendly, converting experiences for DTC and B2B Shopify stores. I have experience developing a project from planning to deployment and forecast potential challenges for scalability, ROI and CRO during the architectural phase. I have a special interest in customer journey, limiting tech stack and assisting Non Profits.Expertly bridging conversion and merchandising efforts with technical solutions through extensive interdepartmental disciplines. Excellent communicator with an ability to build client relationships based on honesty, trust and results.
Name: Verona Gillespie
Email: verona@codebloo.com
Phone: + 310 728 0394
Location: Los Angeles
Status: Working FT for Chelsea & Rachel Co.
Non Profits: VP of Dogs Without Borders (dog rescue), Executive Director of Laika Veterinary Foundation
Skills
- Cross Cultural Communication
- Planning, Delegation & Conflict Management
- Front End Development
- Shopify Plus+
- Shopify Theming
- Heat Mapping: Clarity, HotJar
- GA4
- Heuristic Analysis, Usability Testing, Post Purchase Surveys
- A/B Testing: Intelligems, AB Convert
- ReBuy (partner), ReCharge, Okendo, Yotpo
- Metafields & Metaobjects
- Site Architecture
- Photoshop, Illustrator, Figma
- Github and Code Hygiene practices
- Agile, Waterfall, Rapid
- JIRA & Confluence, Trello, ClickUp, Slack
Work Experience
VP of Strategy / CHELSEA AND RACHEL Co.
Helped clients achieve over 5M in additional revenue through effective CRO strategies, with an average ROI of 12% and conversion uplift of over 30%.
Director of Engineering / CHELSEA AND RACHEL Co.
Leading a team of 8 engineers, we developed and optimized custom Shopify themes improve conversions for Shopify and ShopifyPlus stores
Shopify Developer (contract) / AEOLIDIA
They call me the fixer. (They don't but they could).
Working with a distributed team, I build, repair, enhance and modify full customized Shopify stores, beautifully designed and developed for the crafting community.
Product Designer & UI Developer (contract) / Appetize
Working with a distributed team, in Los Angeles and abroad, I am customizing front end experiences for their white labelled web-app, on a per client basis, as well as advising on overall improvements to UX
Designing new UX flows, visual designs and UI frameworks for customer facing ordering systems, and enterprise administration systems for web/SAAS appliations
WordPress Developer (contract) / High Times Magazine
Worked with in-house marketing teams to design and develop appealing, converting landing pages for a custom crowdfunding style platform launching interest in High Times Magazine shares.
Education
MFA Acting / Bristol Old Vic Theatre School
BAA Film & New Media / Toronto Metropolitan University
Google Certified
Google Analytics Certification & Google AdWords Search Certification